Imperfect Travel
Real travel. Real family.
We are a family that loves to travel. We travel to explore new places, eat amazing food, have epic adventures, and create lifelong memories. We travel to see the world and to find our place in it.
We are a real family who has embraced the idea that our travel will always be imperfect, and rather than dread the imperfect moments, we have chosen to embrace them.
What you will not find here is perfect pictures and perfect stories from a perfect family. Instead, we will share our experiences and suggestions for real trips you can take with your real family, too. Welcome to Imperfect Travel.
Amazing Things for You
Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.
Speak directly to users using you not I or we.